Herbst Privacy Policy

Effective Date: 1 Jan 2025
Last Updated: 1 Jan 2025

Herbst Software (“we”, “us”, “our”) is committed to protecting your privacy and handling your information in a transparent and secure manner. This Privacy Policy explains how we collect, use, and store your personal data when you visit our website, interact with us, or use our services. We primarily operate in the business-to-business (B2B) sector.

This policy is written in compliance with the General Data Protection Regulation (GDPR) and the Data Protection Acts 1988–2018.

Information We Collect

We may collect and process the following types of personal data:

a) Information You Provide to Us:

Contact details such as name, business email, phone number, company name, and job title (e.g., via contact forms or demo requests)
Account details if you become a customer (e.g., billing address, payment information)

b) Automatically Collected Data:

IP address, browser type, and operating system
Pages visited, time spent on site, and other analytical data
Location data (via Google Maps APIs, if applicable)

c) Cookies and Tracking:

We use cookies and similar technologies to analyse usage, personalise content, and improve our site experience. You can manage cookie preferences through your browser settings or via our cookie consent banner.

Legal Basis for Processing

We process your personal data based on:

Legitimate interest, e.g., responding to business enquiries or providing support
Performance of a contract, if you or your company enter into an agreement with us
Compliance with legal obligations
Consent, where required (e.g., for marketing communications)

How We Use Your Data

We use the collected data to:

Provide and maintain our software and services
Respond to enquiries and support requests
Send important notifications and updates
Improve user experience and site performance
Comply with legal and regulatory obligations

Sharing and Disclosure

We do not sell your data. We may share your information with:

Trusted third-party service providers who support our operations (e.g., cloud hosting, analytics, CRM providers)
Regulatory authorities when required by law
Professional advisers (e.g., accountants, legal advisers)

All third-party providers are required to process data in accordance with GDPR and only on our instructions.

Google Maps Platform APIs

This website may use Google Maps APIs to enhance your user experience (e.g., for location-based services).
By using our website, you agree to Google’s:

Please be aware that:

Google may collect and process certain data, including location information.
You can manage your location permissions via your browser or device settings.

International Data Transfers

Your data may be transferred outside the European Economic Area (EEA) if we use third-party services hosted in other jurisdictions. Where this occurs, we ensure that adequate safeguards (such as Standard Contractual Clauses) are in place.

Data Retention

We retain your data only for as long as necessary for the purposes outlined above, unless a longer retention period is required by law or regulation.

Your Rights

Under GDPR, you have the right to:

Access your personal data
Rectify inaccurate data
Erase your data (“right to be forgotten”)
Restrict or object to processing
Port your data to another provider
Withdraw consent (where applicable)
Lodge a complaint with the Data Protection Commission (www.dataprotection.ie)

To exercise any of these rights, please contact us at [Insert Contact Email].

Security

We implement appropriate technical and organisational measures to protect your data against unauthorised access, alteration, disclosure, or destruction.

Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website with the “last updated” date at the top.

Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact:

Herbst Manufacturing Ltd trading as Herbst Software
support@herbst.ie Phone +353(0)404 67164