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Relationship and Marketing:

Extra Module.

In a hectic sales and marketing environment, the ability to record and control the day to day activities is a requirement for any business. What we offer is a customer and supplier relationship management solution that gives easy access to relevant information from any ledger. This information can be used to identify opportunities to drive follow up sales and categorise companies based on their relationship to your business. This enables your marketing team to aim effective marketing communications at specific customers and focus marketing efforts on the most profitable markets.

Having a deep understanding of your customer’s needs and wants is essential to keeping your business customer focused. More than just your standard CRM, this is a marketing and account management tool that empowers your workforce with the capability to build long-lasting business relationships with clients and develop those over time. By keeping your customers up to date on topical industry matters and new developments that are relevant to them, new opportunities can be unlocked. Satisfied customers have the potential to become repeat buyers and be first in line to trial new products.

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    Customer Relationship and Marketing Key Benefits

    • Manage sales pipelines through customisable grid views
    • Effective account management tools
    • Record, track and retrieve correspondence easily
    • Targeted campaigning via email, fax, or snail-mail
    • Ability to forecast budget and analyse performance
    • SMS promotions to send details to relevant customers
    • Organize customers to identify new opportunities
    • Differentiate between different types of correspondence
    • Use real-time data to highlight lost sales
    • Follow up, schedule, and map activities on a shared calendar