Marketing Permissions

Herbst Privacy Statement

Protecting the individual’s privacy on the Internet is crucial to the future of Internet-based business and the move toward a true Internet economy. We have created this Privacy Statement to demonstrate our firm commitment to the individual`s right to data protection and privacy. This Privacy Statement outlines how we handle information that can be used to directly or indirectly identify an individual (“Personal Data”).

A. General Information

When does this Privacy Statement apply? 

This Privacy Statement applies to Personal Data that you provide to Herbst Software or which is derived from the Personal Data as outlined below. The use of and any information that is gathered by cookies or other web tracking technologies is subject to the disclosures and options provided by the TrustArc Consent Manager which can be found on the relevant website.

Data Controller. 

The data controller of is Herbst Manufacturing, Kilpoole Hill, Wicklow Town, Co. Wicklow, A67 R240 (“Herbst Software”). Where a registration form is presented on this website, the data controller may vary depending on the actual offering or the purpose of the data collection but it is in any case displayed on the individual registration form’s privacy statement.

What does Herbst Software do with my Personal Data? 

Herbst Software will process the Personal Data provided hereunder only as set out in this Privacy Statement. Further information can be found in Sections B. and C. below. Where the processing of your Personal Data is based on a statutory permission, you can find information on which Personal Data Herbst Software is processing or using for which purposes in Section B below. Where consent for the processing of your Personal Data is required you can find further information in Section C. below. This information matches with the respective consent statements pertaining to individual processing operations in the Consent Resource Center.

Duration of processing of Personal Data. 

Where Herbst Software is processing and using your Personal Data as permitted by law (see B. below) or under your consent (see C. below), Herbst Software will store your Personal Data (i) only for as long as is required to fulfil the purposes set out below or (ii) until you object to Herbst Software’s use of your Personal Data (where Herbst Software has a legitimate interest in using your Personal Data), or (iii) until you withdraw your consent (where you consented to Herbst Software using your Personal Data). However, where Herbst Software is required by mandatory law to retain your Personal Data longer or where your Personal Data is required for Herbst Software to assert or defend against legal claims, Herbst Software will retain your Personal Data until the end of the relevant retention period or until the claims in question have been settled.

Why am I required to provide Personal Data? 

As a general principle, your granting of any consent and your provision of any Personal Data hereunder is entirely voluntary; there are generally no detrimental effects on you if you choose not to consent or to provide Personal Data. However, there are circumstances in which Herbst Software cannot take action without certain Personal Data, for example because this Personal Data is required to process your orders or provide you with access to a web offering or newsletter. In these cases, it will unfortunately not be possible for Herbst Software to provide you with what you request without the relevant Personal Data.

Where will my Personal Data be processed? 

As part of a global group of companies, Herbst Software has affiliates and third-party service providers within as well as outside of the European Economic Area (the “EEA”). As a consequence, whenever Herbst Software is using or otherwise processing your Personal Data for the purposes set out in this Privacy Statement, Herbst Software may transfer your Personal Data to countries outside of the EEA including to such countries in which a statutory level of data protection applies that is not comparable to the level of data protection within the EEA. Whenever such transfer occurs, it is based on the Standard Contractual Clauses (according to EU Commission Decision 87/2010/EC or any future replacement) in order to contractually provide that your Personal Data is subject to a level of data protection that applies within the EEA. You may obtain a redacted copy (from which commercial information and information that is not relevant has been removed) of such Standard Contractual Clauses by sending a request to 

Data subjects’ rights. 

You can request from Herbst Software at any time information about which Personal Data Herbst Software processes about you and the correction or deletion of such Personal Data. Please note, however, that Herbst Software can delete your Personal Data only if there is no statutory obligation or prevailing right of Herbst Software to retain it. Kindly note that if you request that Herbst Software delete your Personal Data, you will not be able to continue to use any Herbst Software service that requires Herbst Software’s use of your Personal Data.

If Herbst Software uses your Personal Data based on your consent or to perform a contract with you, you may further request from Herbst Software a copy of the Personal Data that you have provided to Herbst Software. In this case, please contact the email address below and specify the information or processing activities to which your request relates, the format in which you would like this information, and whether the Personal Data is to be sent to you or another recipient. Herbst Software will carefully consider your request and discuss with you how it can best fulfill it.

Furthermore, you can request from Herbst Software that Herbst Software restricts your Personal Data from any further processing in any of the following events: (i) you state that the Personal Data Herbst Software has about you is incorrect, (but only for as long as Herbst Software requires to check the accuracy of the relevant Personal Data), (ii) there is no legal basis for Herbst Software processing your Personal Data and you demand that Herbst Software restricts your Personal Data from further processing, (iii) Herbst Software no longer requires your Personal Data but you claim that you require Herbst Software to retain such data in order to claim or exercise legal rights or to defend against third party claims or (iv) in case you object to the processing of your Personal Data by Herbst Software (based on Herbst Software’s legitimate interest as further set out in B. below) for as long as it is required to review as to whether Herbst Software has a prevailing interest or legal obligation in processing your Personal Data.

Please direct any such request to

Right to lodge a complaint. 

If you believe that Herbst Software is not processing your Personal Data in accordance with the requirements set out herein or applicable EEA data protection laws, you can at any time lodge a complaint with the data protection authority of the EEA country in which you live or with the data protection authority of the country or state in which Herbst Software has its registered seat.

Use of this website by children. 

This website is not intended for anyone under the age of 16 years. If you are younger than 16, you may not register with or use this website.

Links to other websites. 

This website may contain links to foreign (meaning non-Herbst Software Group companies) websites. Herbst Software is not responsible for the privacy practices or the content of websites outside the Herbst Software Group of companies. Therefore, we recommend that you carefully read the privacy statements of such foreign sites.

B.  Where Herbst Software uses My Personal Data based on the Law

In the following cases, Herbst Software is permitted to process your Personal Data under the applicable data protection law.

Providing the requested goods or services. 

If you order goods or services from Herbst Software, Herbst Software will use the Personal Data that you enter into the order or registration form (usually (a subset of) your name, (email) address, telephone number, company name and address, your job title and role and, if payment is to be made to Herbst Software, credit card number or bank details) only to process your order or to provide the requested goods or service. This may include taking the necessary steps prior to entering into the contract, responding to your related inquiries, and providing you with shipping and billing information and to process or provide customer feedback and support. This may also include conversation data that you may trigger via the chat functionalities on Herbst or other local Herbst Software web presences, contact forms, emails, or telephone. In this Privacy Statement, “goods and services” includes (access to) Herbst Software’s web services, offerings, contests, sweepstakes, other content, non-marketing related newsletters, whitepapers, tutorials, trainings and events.

If you participate in tutorials or trainings provided by Herbst Software, Herbst Software may also track your learning progress in order to make this information available to you. Furthermore, we communicate on a regular basis by email with users who subscribe to our services, and we may also communicate by phone to resolve customer complaints or investigate suspicious transactions. We may use your email address to confirm your opening of an account, to send you notice of payments, to send you information about changes to our products and services, and to send notices and other disclosures as required by law. Generally, users cannot opt out of these communications, which are not marketing-related but merely required for the relevant business relationship. With regard to marketing-related types of communication (i.e. emails and phone calls), Herbst Software will (i) where legally required only provide you with such information after you have opted in and (ii) provide you the opportunity to opt out if you do not want to receive further marketing-related types of communication from us. You can opt out of these at any time by sending us an email to

Ensuring compliance. 

Herbst Software and its products, technologies, and services are subject to the export laws of various countries including, without limitation, those of the European Union and its member states, and of the United States of America. You acknowledge that, pursuant to the applicable export laws, trade sanctions, and embargoes issued by these countries, Herbst Software is required to take measures to prevent entities, organizations, and parties listed on government-issued sanctioned-party lists from accessing certain products, technologies, and services through Herbst Software’s websites or other delivery channels controlled by Herbst Software. This may include (i) automated checks of any user registration data as set out herein and other information a user provides about his or her identity against applicable sanctioned-party lists; (ii) regular repetition of such checks whenever a sanctioned-party list is updated or when a user updates his or her information; (iii) blocking of access to Herbst Software’s services and systems in case of a potential match; and (iv) contacting a user to confirm his or her identity in case of a potential match.

Furthermore, you acknowledge that any information required to track your choices regarding the processing or use of your Personal Data or receipt of marketing materials (that is to say, depending on the country in which the relevant Herbst Software Group company operates, whether you have expressly consented to or opted out of receiving marketing materials) may be stored and exchanged between members of the Herbst Software Group as required to ensure compliance.

Herbst Software’s legitimate interest. 

Each of the use cases below constitutes a legitimate interest of Herbst Software to process or use your Personal Data. If you do not agree with this approach, you may object against Herbst Software’s processing or use of your Personal Data as set out below.

Questionnaires and surveys. Herbst Software may invite you to participate in questionnaires and surveys. These questionnaires and surveys will be generally designed in a way that they can be answered without any Personal Data. If you nonetheless enter Personal Data in a questionnaire or survey, Herbst Software may use such Personal Data to improve its products and services.

Creation of anonymized data sets. Herbst Software may anonymize Personal Data provided under this Privacy Statement to create anonymized data sets, which will then be used to improve its and its affiliates’ products and services.

Recording of calls and chats for quality improvement purposes. In case of telephone calls or chat sessions, Herbst Software may record such calls (after informing you accordingly during that call and before the recording starts) or chat sessions in order to improve the quality of Herbst Software’s services.

In order to keep you up-to-date/request feedback. Within an existing business relationship between you and Herbst Software, Herbst Software may inform you, where permitted in accordance with local laws, about its products or services (including webinars, seminars or events) which are similar or relate to such products and services you have already purchased or used from Herbst Software. Furthermore, where you have attended a webinar, seminar or event of Herbst Software or purchased products or services from Herbst Software, Herbst Software may contact you for feedback regarding the improvement of the relevant webinar, seminar, event, product or service.

Right to object. 

You may object to Herbst Software using Personal Data for the above purposes at any time by unsubscribing by sending us an email to If you do so, Herbst Software will cease using your Personal Data for the above purposes (that is to say, under a legitimate interest set out above) and remove it from its systems unless Herbst Software is permitted to use such Personal Data for another purpose set out in this Privacy Statement or Herbst Software determines and demonstrates a compelling legitimate interest to continue processing your Personal Data.

C. Where Herbst Software uses My Personal Data based on My Consent

In the following cases Herbst Software will only use your Personal Data as further detailed below after you have granted your prior consent into the relevant processing operations. Therefore, each information about a processing operation with regard to Personal Data is linked to one consent statement in the Consent Resource Center. If you re-open this Privacy Statement after you have initially one or more consents granted you will not only see the information related to the consents you have granted but the full privacy statement.

News about Herbst Software’s Products and Services. 

Subject to a respective provision and your consent, Herbst Software may use your name, email and postal address, telephone number, job title and basic information about your employer (name, address, and industry) as well as an interaction profile based on prior interactions with Herbst Software (prior purchases, participation in webinars, seminars, or events or the use of (web) services) in order to keep you up to date on the latest product announcements, software updates, software upgrades, special offers, and other information about Herbst Software’s software and services (including marketing-related newsletters) as well as events of Herbst Software and in order to display relevant content on Herbst Software’s websites. In connection with these marketing-related activities, Herbst Software may provide a hashed user ID to third party operated social networks or other web offerings (such as Twitter, LinkedIn, Facebook, Instagram or Google) where this information is then matched against the social networks’ data or the web offerings’ own data bases in order to display to you more relevant information.

Creating user profiles. 

Herbst Software offers you the option to use its web offerings including forums, blogs, and networks (such as the Herbst Software Community) linked to this website that require you to register and create a user profile. User profiles provide the option to display personal information about you to other users, including but not limited to your name, photo, social media accounts, postal or email address, or both, telephone number, personal interests, skills, and basic information about your company.

These profiles may relate to a single web offering of Herbst Software or, if created in the Herbst Software Cloud Platform Identity Authentication Service, may also allow you to access other web offerings of Herbst Software or of other entities of the Herbst Software Group, or both (irrespective of any consent granted under the section “Forwarding your Personal Data to other Herbst Software companies.” below). It is, however, always your choice which of these additional web offerings you use and your Personal Data is only forwarded to them once you initially access them. Kindly note that without your consent for Herbst Software to create such user profiles Herbst Software will not be in a position to offer such services to you where your consent is a statutory requirement that Herbst Software can provide these services to you.

Within any web offering, beyond the mere provision of access your profile is used to personalize interaction with other users (for example, by way of messaging or follow functionality) and by Herbst Software to foster the quality of communication and collaboration through such offerings and for Herbst Software to provide gamification elements (gamification is the process of taking something that already exists, such as a website, an enterprise application, or an online community, and integrating game mechanics into it to motivate participation, engagement, and loyalty). To the greatest extent supported by the relevant web offering, you can use the functionality of the relevant web offering to determine which information you want to share.

Special categories of Personal Data. 

In connection with the registration for and provision of access to an event or seminar, Herbst Software may ask for information about your health for the purpose of identifying and being considerate of individuals who have disabilities or special dietary requirements throughout the event. Any such use of information is based on the consent you grant hereunder.

Kindly note that if you do not provide any such information about disabilities or special dietary requirements, Herbst Software will not be able to take any respective precautions.

Event profiling. 

If you register for an event, seminar, or webinar of Herbst Software, Herbst Software may share basic participant information (your name, company, and email address) with other participants of the same event, seminar, or webinar for the purpose of communication and the exchange of ideas.

Forwarding your Personal Data to other Herbst Software companies. 

Herbst Software may transfer your Personal Data to other entities in the Herbst Software Group. The current list of Herbst Software Group entities can be found here. In such cases, these entities will then use the Personal Data for the same purposes and under the same conditions as outlined in this Section C. above.

Revocation of a consent granted hereunder. 

You may at any time withdraw a consent granted hereunder by unsubscribing sending us an email to In case of withdrawal, Herbst Software will not process Personal Data subject to this consent any longer unless legally required to do so. In case Herbst Software is required to retain your Personal Data for legal reasons your Personal Data will be restricted from further processing and only retained for the term required by law. However, any withdrawal has no effect on past processing of personal data by Herbst Software up to the point in time of your withdrawal. Furthermore, if your use of an Herbst Software offering requires your prior consent, Herbst Software will not be (any longer) able to provide the relevant service (or services, if you revoke the consent for Herbst Software to use your profile under the Herbst Software Cloud Platform Identity Authentication Service for multiple Herbst Software offerings), offer or event to you after your revocation.